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Feature comparison for Umami

Umami Google AnalyticsPlausible AnalyticsFathom AnalyticsUsermavenPirsch AnalyticsPostHogMicrosoft ClarityHotjarSimple AnalyticsAnalyticsWPKoko AnalyticsActive AnalyticsSwetrixGo Squared AnalyticsWide Angle AnalyticsEchoDash
Pricing Free+ Free$9/mo+$15/mo+$14/mo+$6/mo+FreeFree$39/mo+$10/mo$149 one time$/mo€29.00 /yearStarts at $5/mo$9/mo+€9.99/moFree
Free Trial
GDPR-Compatible
No Cookie Notice
Multiple Websites
Advanced E-commerce
Funnels
Email Updates
Public Dashboards
Developer API
Data Retention 6 months to 5 years 26 months max3-5+ yearsForever2 yearsForever1-7 years1 yearForeverForeverForeverForeverUnlimitedUnlimited12 mo to Unlimited
Open Source
Derek Ashauer
Derek Ashauer is the lead developer of the Conversion Bridge WordPress plugin. He has helped build hundreds of custom websites using WordPress and helped business grow using marketing strategies and various analytic platforms. He now focuses his energy and experience to build highly-rated and helpful WordPress plugins.