Active Analytics

Active Analytics is a self-hosted analytics plugin built for WordPress that prioritises speed, user-privacy, and simplicity. Data is collected first-party (no third-party cookies required), stored locally, and displayed clearly in your WordPress dashboard. 

Key features include:

• Tracks users, pageviews, devices, referrers and events. 
• Real-time feed of pageviews/referrers in the dashboard. 
• No cookies, fully compliant with GDPR/CCPA/PECR, ad-blocker resistant. 
• Designed for speed and compatibility (even with caching/CDN environments). 

For WordPress and e-commerce site owners who want to stay in control of their analytics (without relying on third-party tracking services), Active Analytics gives you clear insight into visitor behavior, journey flows and conversion paths — all hosted on your own server.

How Conversion Bridge Works With Active Analytics

Conversion Bridge makes it easy to send rich, custom event data from your WordPress site (including the 61 plugin integrations) into Active Analytics — so you capture more than just pageviews.

Why this is valuable

• You’ll see the full journey: first touch, intermediate actions (such as cart adds or checkout starts), and final conversions — directly in Active Analytics.
• Having those events go into your locally-hosted WordPress analytics tool means you stay fully in control of the data, maintain privacy compliance, and avoid external service dependencies.
• With Conversion Bridge handling integrations and event capture, you get robust tracking without needing to custom-code event hooks for every plugin or platform you use.
• The richer your event data, the better insight you’ll have into funnel drop-off points, user behaviour variations by role/membership level, and which traffic sources/ad campaigns are actually meaningful.

By combining Conversion Bridge’s powerful event and journey-tracking capabilities with Active Analytics’s lightweight, privacy-centred analytics platform, you give site owners a full-funnel view of visitor behaviour and conversions — all within WordPress, without compromising control or privacy.

Feature comparison for Active Analytics

Derek Ashauer is the lead developer of the Conversion Bridge WordPress plugin. He has helped build hundreds of custom websites using WordPress and helped business grow using marketing strategies and various analytic platforms. He now focuses his energy and experience to build highly-rated and helpful WordPress plugins.