Conversion tracking for SureForms in OpenAI Ads

No-code setup of analytics and important conversion events from SureForms in OpenAI Ads—ready in under a minute.

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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the OpenAI Ads snippet & hope

Basic pageview data lands in OpenAI Ads, but SureForms conversion events never fire.

Hand-wire every SureForms event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

A different plugin for every platform

Install one plugin for OpenAI Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading SureForms.

Discover broken tracking after the fact

Find out weeks later that SureForms conversions never made it to OpenAI Ads. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Pixel ID

Drop in your Pixel ID. That's the only "code" you touch.

Toggle on SureForms

Flip one switch and OpenAI Ads starts receiving SureForms conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends SureForms events into OpenAI Ads and every other analytics and ad platform you use — no extra plugins needed.

Sharper attribution, browser and server-side

Hashed customer data and server-side events sent to OpenAI Ads automatically, so it can match more of your sales to the ads that drove them.

About the tools

The plugin & the platform

About SureForms

SureForms is a WordPress plugin that helps you create and add forms to your website without needing to code. It uses WordPress's built-in drag-and-drop editor, making it easy to design forms that look good and work well on all devices. Key Features: SureForms stands out by combining AI assistance with an easy-to-use interface, making form […]

Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See SureForms details Visit SureForms

About OpenAI Ads

OpenAI Ads brings advertising to ChatGPT, putting your brand in front of people while they research, plan, and make decisions. Tracking conversions on your WordPress site shows you which of those ads actually lead to sales and sign-ups, so you can spend your budget where it works.

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Conversions API
Server-side conversion events for accurate attribution even when pixels are blocked.
Event deduplication
Matches pixel and server events via event_id to prevent double-counting.

See OpenAI Ads details

Platform features

What OpenAI Ads gives you

When you connect SureForms to OpenAI Ads through Conversion Bridge, here's what's at your fingertips.

Measurement Pixel

Add the OpenAI measurement pixel to your WordPress site with no code. Conversion Bridge loads it for you and formats your conversions as OpenAI's standard events, so purchases, leads, and sign-ups are all measured correctly.

Conversions API (Server-Side)

Send a server-side copy of each conversion through OpenAI's Conversions API. Server-side tracking keeps measuring conversions even when browser events are blocked or missed, giving you more reliable data for your campaigns.

Event Deduplication

When both the pixel and the Conversions API are on, each conversion is sent with a matching event ID so OpenAI counts it once. You get the reliability of server-side tracking without double-counting.

Enhanced Conversions

Send securely hashed customer data (email and a customer identifier) along with general location details so OpenAI can match more of your conversions to the ads that drove them. Raw personal data is never sent.

E-commerce Tracking

Track the full shopping funnel — product views, add to cart, checkout, and purchases — with item details, revenue, and currency, so you can see which ads actually drive sales.

Optional Page View Tracking

Send page views server-side through the Conversions API for extra reliability against ad blockers. Off by default, since it adds a request on every page load.

Page-by-page data

Conversion Journeys for SureForms

Conversion Bridge records the full page-by-page path every visitor takes before and after a SureForms conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations

19 analytics platforms

11 ad platforms

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler Touchdown Tech

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

Kane Mitchell Mitchell Digital

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge GravityKit

Reuben Hochstetler Touchdown Tech

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

Kane Mitchell Mitchell Digital

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Zack Katz GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

Casey Burridge GravityKit

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

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14-day money back guarantee Premium 1-on-1 support No tag manager needed

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 19 analytics platforms, and 11 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.