Conversion tracking for Mailchimp for WordPress in Plausible Analytics

No-code setup of analytics and important conversion events from Mailchimp for WordPress in Plausible Analytics—ready in under a minute.

Mailchimp for WordPress

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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Plausible Analytics snippet & hope

Basic pageview data lands in Plausible Analytics, but Mailchimp for WordPress conversion events never fire.

Hand-wire every Mailchimp for WordPress event

Write custom JavaScript (or pay a developer) for every conversion event you want tracked.

A different plugin for every platform

Install one plugin for Plausible Analytics, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Mailchimp for WordPress.

Discover broken tracking after the fact

Find out weeks later that Mailchimp for WordPress conversions never made it to Plausible Analytics. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Plugin Token

Drop in your Plugin Token. That's the only "code" you touch.

Toggle on Mailchimp for WordPress

Flip one switch and Plausible Analytics starts receiving Mailchimp for WordPress conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Mailchimp for WordPress events into Plausible Analytics and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate Mailchimp for WordPress conversion tracking in Plausible Analytics up and running today.

About the tools

The plugin & the platform

About Mailchimp for WordPress

Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See Mailchimp for WordPress details Visit Mailchimp for WordPress

About Plausible Analytics

Plausible Analytics is a lightweight and privacy-friendly web analytics tool, often considered an alternative to Google Analytics. It's designed to provide essential website insights without negatively impacting site speed or visitor privacy. Here's what Plausible Analytics offers: Key Features and Benefits Pricing Plausible offers various pricing tiers based on monthly page views, starting from $9 […]

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Real-time analytics
See conversions land in your reports the moment they happen, no delay.
GDPR-compatible
Designed to work without identifying visitors, so tracking stays compliant under EU privacy law.
Free trial
Try it before committing to a paid plan.
WordPress admin dashboard
Key metrics and reports shown right inside wp-admin without leaving your site.
Open source
Fully auditable codebase that you can inspect, contribute to, or self-host.
Multiple sites
Track more than one website from a single account without extra cost per site.
Conversion funnels
Build step-by-step funnel reports to see where visitors drop off on the way to converting.
Public dashboards
Share read-only dashboards with clients or the public without creating extra seats.
No cookie banner
Tracking that does not require a cookie consent notice to operate.
Developer API
Programmatic access to your data for custom reports and integrations.
White-labeled
Rebrand dashboards and reports with your own logo for client-facing work.
Accepts user info
Accepts logged-in user identity alongside events for cross-device and segment reporting.

See Plausible Analytics details Visit Plausible Analytics

Platform features

What Plausible Analytics gives you

When you connect Mailchimp for WordPress to Plausible Analytics through Conversion Bridge, here's what's at your fingertips.

Advanced Tag Setup

Pasting the basic tracking tag isn’t enough. Conversion Bridge unlocks full power of Plausible with an advanced, no-code setup.

Revenue Tracking

Track every last detail about the items that were purchased in to Plausible's revenue tracking system to give you comprehensive performance data of your store.

Analytics in Admin

Make it easy to access your Plausible Analytics dashboard in your WordPress admin for you or your clients.

Automatic Goal Creation

When you track a conversion event, goals are automatically created in Plausible via the API—no manual setup needed. Supports both revenue goals (with currency) and custom event goals.

Goal & Event Syncing

Daily syncs keep your WordPress installation aligned with goals already created in Plausible, preventing duplicates and maintaining consistency.

Custom Domain Support

Works with Plausible custom domains if you're self-hosting or using a custom domain setup.

Custom User Data

Include extra pageview attributes like: Author, Category, Tags, Post Type, Role, Language, Logged In status, current membership, and more for additional insights.

Membership Data

Automatically include membership levels from integrated plugins with pageview data for logged-in users, enabling better user segmentation.

Proxy System

Run Plausible through a built-in proxy so your tracking scripts load from your own domain. This helps avoid browser ad blockers and keeps your analytics more accurate without extra setup.

Custom Event Tracking

Use custom events to handle any unique case on your site and keep your tracking flexible and complete.

Developer Extensibility

Use WordPress filters to customize pageview properties and extend functionality to meet your specific needs.

How it works

Conversion tracking for Mailchimp for WordPress setup

The Mailchimp for WordPress integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Plausible Analytics—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for Mailchimp for WordPress

Conversion Bridge records the full page-by-page path every visitor takes before and after a Mailchimp for WordPress conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

67 plugin integrations

21 analytics platforms

8 ad platforms

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler Touchdown Tech

Kane Mitchell Mitchell Digital

James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

Zack Katz GravityKit

Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

Derek Welton Ironwood Manufacturing

Reuben Hochstetler Touchdown Tech

Kane Mitchell Mitchell Digital

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing

14-day money back guarantee Premium 1-on-1 support No tag manager needed

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 67 plugins, 21 analytics platforms, and 8 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.