Conversion tracking for Help Scout Beacon in Microsoft Ads

Track messages and chats sent through the Help Scout Beacon as conversions in your analytics and ad platforms. Each one goes out with the visitor's email and name for enhanced conversions, and you can also track every time someone opens the Beacon.

Help Scout Beacon

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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Microsoft Ads snippet & hope

Basic pageview data lands in Microsoft Ads, but Help Scout Beacon conversion events never fire.

Hand-wire every Help Scout Beacon event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

A different plugin for every platform

Install one plugin for Microsoft Ads, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Help Scout Beacon.

Discover broken tracking after the fact

Find out weeks later that Help Scout Beacon conversions never made it to Microsoft Ads. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your UET Tag ID

Drop in your UET Tag ID. That's the only "code" you touch.

Toggle on Help Scout Beacon

Flip one switch and Microsoft Ads starts receiving Help Scout Beacon conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Help Scout Beacon events into Microsoft Ads and every other analytics and ad platform you use — no extra plugins needed.

Sharper attribution, built in

Securely hashed first-party customer data improves Microsoft Ads attribution accuracy automatically.

What you can track

Help Scout Beacon conversions in Microsoft Ads

Help Scout Beacon is a WordPress forms plugin. Here's what Conversion Bridge sends into Microsoft Ads.

Form Submissions

User form submissions with Help Scout Beacon are tracked in Microsoft Ads, giving you key insights about how effectively your website turns visitors into leads or customers.

Popup Opened

Popup open events tracked in Microsoft Ads for interaction analysis.

About the tools

The plugin & the platform

About Help Scout Beacon

Track Help Scout Beacon messages, chats, and opens as conversions across your analytics and ad platforms. Messages and chats include the visitor's email and name for enhanced conversions.

Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See Help Scout Beacon details

Visit Help Scout Beacon

About Microsoft Ads

Advertising on Microsoft Ads (formerly Bing Ads) is another smart way to reach people online. These ads show up on Bing, Yahoo, and AOL search results, as well as on partner websites. Microsoft Ads can be a great option if you want to reach people who aren’t always using Google. Here’s a simple breakdown of […]

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Native Consent Mode
Respects user consent choices automatically to stay compliant with privacy regulations.

See Microsoft Ads details

Platform features

What Microsoft Ads gives you

When you connect Help Scout Beacon to Microsoft Ads through Conversion Bridge, here's what's at your fingertips.

Enhanced Conversions

Send hashed customer data (email) to Microsoft Ads for improved conversion matching. Customer information is securely hashed using SHA-256 before being sent, helping Microsoft attribute more conversions to the right ad click.

Named Custom Events

Every conversion event is sent as a named custom event using the event type as the event name (purchase, add_to_cart, form_submit, and so on). This makes building conversion goals in Microsoft Ads cleaner and more reliable.

Revenue Tracking

Events that carry a monetary value include the revenue_value parameter Microsoft Ads uses specifically for revenue tracking, so your revenue conversions show up correctly in Microsoft Ads revenue reports and value-based bidding.

Dynamic Remarketing

A single setting enables a separate dynamic remarketing data push with ecomm_pagetype, ecomm_prodid, ecomm_totalvalue, and items fields. This is what Microsoft Ads needs to build product audiences for retargeting and dynamic product ads.

Transaction Data

Pass transaction IDs and product details with purchase events so Microsoft Ads can deduplicate orders that get tracked twice (refreshed thank-you pages, retried server-side requests, and so on).

Consent Mode

Full support for Microsoft Ads consent mode. On page load, ad storage consent is set to denied by default. When a visitor grants marketing consent through your connected cookie banner, Conversion Bridge updates Microsoft Ads consent to granted automatically.

Flexible Tag Loading

Exclude Conversion Bridge's UET tag output if you are already loading it elsewhere (for example, alongside Microsoft Clarity), and Conversion Bridge will still send conversion events through the existing tag.

Page-by-page data

Conversion Journeys for Help Scout Beacon

Conversion Bridge records the full page-by-page path every visitor takes before and after a Help Scout Beacon conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

77 plugin integrations

19 analytics platforms

11 ad platforms

Testimonials

Loved by WordPress professionals

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton Ironwood Manufacturing

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig Impact Society

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge GravityKit

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

James Persson Unbranded Digital AU

Kane Mitchell Mitchell Digital

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

Derek Welton Ironwood Manufacturing

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig Impact Society

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Casey Burridge GravityKit

James Persson Unbranded Digital AU

Kane Mitchell Mitchell Digital

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

One plugin Every conversion Setup in minutes

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Common questions

Do I have to use WordPress?

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Do you provide support?

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

What if I need a specific plugin or platform?

Conversion Bridge supports [integration_count] plugins, [platform_count] analytics platforms, and [ad_platform_count] ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Can I use Conversion Bridge for client sites?

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Can I use Google Tag Manager instead?

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Can I upgrade my plan?

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Do I need this if I don’t run ads?

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Hi, I’m Derek. I’ve been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn’t cover it — pre-sales, an integration you wish existed, or you’re stuck on setup — send it over. I read every message.