Conversion tracking for Forminator in Umami

No-code setup of analytics and important conversion events from Forminator in Umami—ready in under a minute.

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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Umami snippet & hope

Basic pageview data lands in Umami, but Forminator conversion events never fire.

Hand-wire every Forminator event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

A different plugin for every platform

Install one plugin for Umami, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Forminator.

Discover broken tracking after the fact

Find out weeks later that Forminator conversions never made it to Umami. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Website ID

Drop in your Website ID. That's the only "code" you touch.

Toggle on Forminator

Flip one switch and Umami starts receiving Forminator conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Forminator events into Umami and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate Forminator conversion tracking in Umami up and running today.

About the tools

The plugin & the platform

About Forminator

Forminator is a comprehensive WordPress plugin that streamlines the process of creating a wide variety of forms for websites. It's designed to cater to both basic and complex form-building needs, making it a great choice for users ranging from beginners to experienced developers. Forminator is notable for its user-friendly approach and a rich set of […]

Enhanced conversions ready
Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See Forminator details Visit Forminator

About Umami

E-commerce ready
Full product, cart, and order details sent with every conversion event.
Real-time analytics
See conversions land in your reports the moment they happen, no delay.
Heatmaps
Visual overlays showing where visitors click, scroll, and focus on your pages.
Session recordings
Watch individual visitor sessions to see exactly how users interact with your site.
GDPR-compatible
Designed to work without identifying visitors, so tracking stays compliant under EU privacy law.
Free trial
Try it before committing to a paid plan.
WordPress admin dashboard
Key metrics and reports shown right inside wp-admin without leaving your site.
Open source
Fully auditable codebase that you can inspect, contribute to, or self-host.
Multiple sites
Track more than one website from a single account without extra cost per site.
Conversion funnels
Build step-by-step funnel reports to see where visitors drop off on the way to converting.
Public dashboards
Share read-only dashboards with clients or the public without creating extra seats.
No cookie banner
Tracking that does not require a cookie consent notice to operate.
Developer API
Programmatic access to your data for custom reports and integrations.

See Umami details Visit Umami

Page-by-page data

Conversion Journeys for Forminator

Conversion Bridge records the full page-by-page path every visitor takes before and after a Forminator conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations

19 analytics platforms

11 ad platforms

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Kane Mitchell Mitchell Digital

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler Touchdown Tech

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge GravityKit

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard WS Form

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney

Kane Mitchell Mitchell Digital

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Reuben Hochstetler Touchdown Tech

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

Richard

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis ScaleMath

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson Rev4

Casey Burridge GravityKit

Mark Westguard WS Form

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing Book demo

14-day money back guarantee Premium 1-on-1 support No tag manager needed

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 19 analytics platforms, and 11 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.