Conversion Tracking for Easy Digital Downloads

Easy Digital Downloads (EDD) is a WordPress plugin designed for selling digital products such as eBooks, PDF documents, WordPress plugins, and more. It's an alternative to other e-commerce solutions like WooCommerce, Shopify, and Gumroad, but it's specifically focused on digital goods, making it a simpler and more direct solution for this type of product.

Here's an overview of what Easy Digital Downloads can do:

  1. Selling Digital Products: You can sell any type of digital file, including PDFs, MP3s, videos, software, and images.
  2. Payment Options: EDD supports various payment gateways like PayPal, Stripe, and Amazon Payments, making it flexible for customers to pay in different ways.
  3. Discount Codes: It allows the creation of customizable discount codes to help increase sales.
  4. Unlimited File Downloads: There's no limit or additional charges for the number of files downloaded by customers.
  5. Customer Management: EDD provides tools for managing customer accounts and purchase histories.
  6. Reporting and Analytics: It includes reporting tools for sales, customers, and products to help you make informed decisions.
  7. Integrations: Over 100 integrations are available, including Mailchimp, Dropbox, and AffiliateWP, which help in automating and enhancing your digital store.
  8. Recurring Payments: It supports subscriptions for ongoing payments, useful for memberships or courses.
  9. Security and Access Control: EDD ensures secure file delivery and monitors customer interactions for security and compliance.
  10. Affiliate Systems Integration: It can integrate with affiliate platforms to manage commissions and referrals.
  11. Ease of Use: EDD is user-friendly and requires no coding knowledge to set up and manage an online store.

With Conversion Bridge, integrating it with Easy Digital Downloads can significantly enhance the plugin's capabilities, particularly in tracking and analytics. Conversion Bridge's one-click conversion tracking can be integrated to monitor key actions like product purchases in 13 analytics platforms. This integration would offer detailed insights into customer behavior and product performance, essential for optimizing your digital store's marketing strategies and improving overall sales performance.