About ProfilePress
ProfilePress is a powerful WordPress plugin that handles user registration, login forms, front-end account management, and full membership functionality. It lets you create custom signup flows, manage member profiles, and sell access to content with flexible membership plans—all without touching code. With Conversion Bridge, you can automatically track when someone registers for a new account […]
See ProfilePress integration details Visit ProfilePress website
About Meta Ads
Advertising on Meta platforms like Facebook and Instagram offers access to a vast audience and detailed targeting options, with various ad formats to choose from. Tracking conversions on your WordPress site is crucial for understanding the effectiveness of these ads, helping to allocate your budget wisely and optimize future ad strategies.
See Meta Ads integration details
ProfilePress conversions you can track in Meta Ads
ProfilePress is a WordPress membership plugin and you can track the following conversions:
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from ProfilePress into Meta Ads to give you the metrics needed to help grow your online sales. Since Meta Ads has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- User Registrations
- When ProfilePress triggers a registration, a conversion is tracked in Meta Ads - giving you accurate measurement of which marketing funnels are working best to grow your user base.
How does conversion tracking for ProfilePress work?
The ProfilePress conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Meta Ads.
Video walkthrough of how to setup conversion tracking in ProfilePress with Conversion Bridge
