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Conversion tracking for ACF Forms

Track front-end forms built with ACF's acf_form() function as conversions in your analytics and ad platforms. Add one setting to the form's code for the label, value, and ad platform IDs, and every submission is sent along with the visitor's email and name for enhanced conversions.

19 analytics platforms

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11 ad platforms

Why Conversion Bridge

The old way vs. the new way

Tracking ACF Forms without Conversion Bridge

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A different plugin for every platform

Install one plugin for Google Analytics, another for Meta Ads, another for whichever platform you add next. Each has its own config and its own way of reading ACF Forms.

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Hand-wire every ACF Forms event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

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Maintain the code forever

Every ACF Forms update risks breaking your tracking. Every new platform means rebuilding your integration from scratch.

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Discover broken tracking after the fact

Find out weeks later that ACF Forms conversions never made it to your analytics. Rebuild reports, lose attribution.

Tracking ACF Forms with Conversion Bridge

One plugin for every platform

Conversion Bridge sends ACF Forms events into Google Analytics, Meta Ads, and every other analytics and ad platform you connect. No extra plugins needed.

Toggle on ACF Forms

Flip one switch and ACF Forms conversions start flowing to every platform, formatted exactly how each one expects.

Attribution that survives cookie loss

Conversion Bridge hashes customer data from ACF Forms and ships it to platforms like Google Ads and Meta for better attribution.

Live in minutes

No developer, no tag manager. Accurate ACF Forms conversion tracking up and running today.

What you can track with ACF Forms

Conversion Bridge captures these events from ACF Forms and sends them to every analytics and ad platform that supports them.

Enhanced Conversions ship hashed first-party customer data to supported platforms automatically for improved attribution.

  • Form Submission

    Form submissions and lead data sent to every platform you connect.

Features

Everything you need for ACF Forms tracking

Page-by-page data

Conversion journeys for ACF Forms

See the page-by-page path visitors take before completing a ACF Forms conversion. Understand what actually drives results instead of guessing.

Conversion Journey
×

Campaign data

UTM tracking for ACF Forms

UTM parameters and ad click IDs are saved with every ACF Forms conversion automatically. The campaign is captured when the visitor first arrives and stays with their journey, so it is still there ten pages later or on a return visit, even when the URL has no tags left.

ACF Forms › Conversion Data

Conversion Data

utm_sourcegoogle

utm_mediumcpc

utm_campaignspring_sale

gclidCj0KCQjw…

Ad PlatformGoogle Ads

Better attribution with enhanced conversions

Securely hash and send first-party customer data (email, phone, name, address) from ACF Forms to your ad platforms. Their algorithms can then find more real customers and waste less of your budget on clicks that never convert.

Custom Event Tracking

Need to track something ACF Forms doesn't emit on its own? Define a CSS selector or JavaScript event, attach custom values, and target specific pages. Perfect for setting up important conversion events on unique or custom aspects of your WordPress website.

Conversion Bridge › Custom Events

Button Click: Get Started

Scroll Depth: 75%

Video Play: Demo

Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so ACF Forms tracking only fires after the visitor approves.

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

77 plugin integrations
19 analytics platforms
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11 ad platforms

Testimonials

Loved by WordPress professionals

Video testimonial from Kane Mitchell
Kane Mitchell
Kane Mitchell Mitchell Digital

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU
Video testimonial from Kane Mitchell
Kane Mitchell
Kane Mitchell Mitchell Digital

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …

Casey Burridge
Casey Burridge GravityKit

Conversion Bridge is a game-changer for anyone serious about optimizing their WordPress site. It seamlessly integrates with all my marketing tools, allowing me to track traffic and conversions effortlessly. The setup was incredibly smooth, and the interface is user-friendly,…

Mark Westguard
Mark Westguard WS Form

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

  • 14-day money back guarantee
  • Premium 1-on-1 support
  • No tag manager needed

ACF front-end forms are built in code, so there's no settings screen to turn tracking on. Instead, you add a conversion_bridge key to the settings you pass to acf_form(), with the conversion label, value, and any ad platform IDs you need. Only forms with that key are tracked, so a profile edit form or other non-conversion form stays out of your reports.

When a form creates a post, that post keeps the visitor's UTM parameters and ad click ID as post meta, and its edit screen shows the full conversion journey. You can also fill one of your own ACF fields with a campaign value by setting its default value to a tag like {cb_utm_source}. The setup guide has code examples.