Conversion Bridge 1.13.2: Social Sharing, Click Tracking, and Scroll Events
Posted on March 13, 2026
Version 1.13.2 brings a new integration, a handful of features that fill common tracking gaps, and a smarter way to set up custom events. If you've ever wanted to know when visitors share your content, click a phone number, or scroll past a certain point on the page, this update has you covered.
New Integration: Highlight and Share
Highlight and Share lets visitors select text on your site and share it to social media or copy it to their clipboard. It's a great way to encourage organic sharing, but until now you had no way to measure whether people were actually using it.
Conversion Bridge 1.13.2 tracks social shares triggered through Highlight and Share. When someone highlights a passage and shares it to Twitter, Facebook, or any other platform, that action gets sent to your analytics and ad platforms as a conversion event.
This is useful for content-heavy sites where social sharing is a real goal. Instead of guessing whether your content resonates enough for people to share, you can see it in your data. And if you're running campaigns to drive traffic to specific articles, you can track whether that traffic actually engages deeply enough to share.
New Features
Phone and Email Click Tracking
A lot of business sites have phone numbers and email addresses on every page. When a visitor taps a phone link or clicks a mailto link, that's a meaningful action, especially for service businesses where a phone call is basically a conversion.
Version 1.13.2 adds built-in phone link (tel:) and email link (mailto:) click tracking as options in the Core WordPress integration. Turn them on, and every phone number and email link click gets tracked across all your connected platforms. No custom events or extra configuration needed.
Scroll Percentage Trigger for Custom Events
Custom events now support a new trigger type: scroll percentage. You set a scroll depth threshold (like 50% or 75%), and the event fires when a visitor scrolls past that point on the page.
This is handy for measuring content engagement beyond pageviews. If you have a long sales page, you can track how many visitors actually read past the fold. Or fire a custom conversion event when someone scrolls to the bottom of a pricing page, so you know they saw the full offer.
Document Library Pro Enhancements
If you use Document Library Pro to manage file downloads, two new features make tracking easier.
Global download tracking lets you track all document downloads across your entire library without configuring each document individually. Turn it on once and every download is tracked.
Lead capture form tracking sends enhanced conversion data when someone fills out a lead capture form before downloading a document. The visitor's email and name get passed to your ad platforms as enhanced matching data, which improves match rates on Meta, Google, and other platforms.
Custom Events: Event Trigger and Event Type Are Now Separate
This is a change to how custom events work that makes them a lot more flexible.
Previously, the trigger and the conversion type were tied together. A click event tracked a click. A time-on-page event tracked time on page. The trigger and the "what it means" were the same thing.
Now, custom events have separate Event Trigger and Event Type fields. The trigger controls when the event fires (click, scroll, time delay, etc.), and the event type controls what conversion it represents (purchase, form submission, lead, etc.).
This means you can set up things like:
- A scroll trigger that fires a "lead" conversion when someone reads 90% of a page
- A click trigger that fires a "purchase" conversion when someone clicks an external buy button
- A time-on-page trigger that fires a "form_submit" event for engaged visitors
Any trigger can track any conversion type. You're no longer locked into a one-to-one mapping.
Bug Fixes
- Fixed a PHP notice for an undefined variable in Meta platform event rendering
- Gravity Forms page redirect and Stripe Checkout confirmations now correctly track conversions on the thank-you page using server-side entry data
- The event queue system now properly persists queued events through page redirects
- All platforms now accept formatted currency strings (e.g., "$40.00") as event values and reformat them as needed
- Fixed admin notices that appeared during automatic license activation when a new domain is detected
- License status no longer gets wiped when the license server is temporarily unreachable during weekly checks
LatePoint: Service Extras as Line Items
One more addition for LatePoint users: if you use the LatePoint Pro Features addon, service extras (like add-on services during booking) are now tracked as individual line items in enhanced conversion data. This gives your ad platforms a more complete picture of what each booking is worth.
How to Update
If you have an active license, head to your WordPress dashboard and check Plugins for the update.
New to Conversion Bridge? Check it out here and see what better conversion tracking can do for your site.
Questions? Reach out through the support system.
Happy tracking!
