Ad Platforms

• Google Ads Setup

  Finding your Destination ID Setting up conversion tracking in Google Ads is simple and requires just your tag ID from your account. Here is where to find it: In Google Ads, go to Tools > Google Tag Click on Admin > Manage Google Tag Copy the "AW-XXXXX" value you see listed and paste into your […]

• Google Ads Conversion Tracking

  Google Ads conversion tracking can happen in one of two ways: With Google Analytics If you are using Google Analytics, you can set Key Events to be your conversion for an ad. Conversion Bridge will send various events into GA4 and the first step is to mark those events as Key Events. Setup in Google […]

• Meta Ads

  Getting Your Meta Pixel ID Follow the steps provided by Meta to create a new Pixel. Once done, you only need to provide the Pixel or Dataset ID that was created. To find the ID, go to the Data Sources tab within the Events Manager of Meta Business. Then click on the name of the […]

• Pinterest Ads

  To track conversions in Pinterest, you need to get a Tag ID. Create a new Tag if you do not yet have one. If you have an existing Tag ID, copy it from highlighted spot in the screenshot below from the list and paste it into the Conversion Bridge settings. What is Enhanced Match? Enhanced […]