Conversion Bridge 1.13: Better Ad Data, Smarter Consent, and Deeper Checkout Tracking
Posted on February 24, 2026
Version 1.13 is here, and it's packed with changes that'll make your conversion data more accurate, your consent handling more reliable, and your checkout tracking more complete.
The big theme? Getting better data to your ad platforms so they can optimize your campaigns. That means Enhanced Conversions improvements across dozens of integrations, a consent system rebuilt from the ground up, and full checkout funnelWhat it means: A checkout funnel is the series of steps a customer goes through between deciding to buy something and actually completing the purchase. Think of it like a real funnel: many people ente... tracking for even more plugins.
Let's get into it.
Enhanced Matching Gets a Major Upgrade
If you're running ads on Meta, Google, TikTok, or Microsoft, you know that getting high-quality data back to those platforms is everything. The better the match between your conversion data and the platform's user data, the better your campaigns perform.
In 1.13, I've expanded Enhanced Matching in two big ways.
Phone and Address Fields Across 30+ Integrations
Phone number support has been added to over 24 form integrations - Gravity Forms, WPForms, Contact Form 7, Elementor Forms, Divi Forms, Bricks, Breakdance, and many more. If your form collects a phone number, Conversion Bridge can now pass it along to your ad platforms automatically.
For e-commerce and membership plugins - WooCommerce, Easy Digital Downloads, LifterLMS, Paid Memberships Pro, GiveWP, Charitable, WP Simple Pay, FluentCart, and MemberMouse - both phone and address fields are now included in Enhanced Matching data.
Meta Gets Full Address Matching
Meta's Event Match QualityWhat it means: Event Match Quality is a score that Meta (Facebook) gives to each type of conversion event you send from your website. It measures how well the data you send -- things like email addres... score now benefits from address fields (city, state, zip, and country). This is one of the biggest factors in improving your match rate, and it's handled automatically when the data is available from your checkout or form.
New Default Country Setting
There's also a new Default Country setting for phone number formatting. If a visitor enters a phone number without a country code, Conversion Bridge uses this fallback to format it correctly before sending it to your ad platforms. Small detail, big impact on match rates.
Consent System: Rebuilt from the Ground Up
This is probably the most important change under the hood in 1.13, even if most site visitors will never notice it.
The entire consent system has been overhauled to be fully JavaScript-based. Why does this matter? Because if you're using any kind of page caching (and you should be), the old PHP-based consent checks could get stale. A cached page might have the wrong consent state baked in.
Now, consent decisions happen entirely in the browser, after the page loads. It doesn't matter if the page is cached - consent is always checked fresh, in real time.
Per-Platform Consent Settings
Along with the JS overhaul, there's a new platform-specific consent system. Instead of just setting consent at the category level (analytics vs. marketing), you can now control consent on a per-platform basis which upcoming consent banner integrations require. This gives more granular control over exactly which platforms load based on visitor consent.
New Integration: CheckoutWC
CheckoutWC is one of the most popular premium WooCommerce checkout plugins, and it does a lot more than just redesign the checkout page. It has a floating side cart, order bumps, and multi-step checkout flows.
The problem? All of those features create conversion events that standard WooCommerce tracking doesn't catch. When someone adds an order bump, views the side cart, or progresses through checkout steps - those are all trackable moments that were being missed.
Conversion Bridge 1.13 now tracks the full CheckoutWC funnelRepresents the step-by-step process users take before completing a conversion, such as making a purchase or signing up.:
- view_cart - Side cart opens
- begin_checkout - Checkout starts
- add_shipping_info - Shipping step completed
- add_payment_info - Payment step completed
- add_coupon - Coupon applied
- add_to_cart - Order bump added
- remove_from_cart - Item removed
If you're running CheckoutWC with ad campaigns, this fills in a lot of gaps in your funnel data.
Tutor LMS: Full E-Commerce Tracking
Tutor LMS users with native checkout (not WooCommerce) were missing out on e-commerce tracking. That's fixed now.
Conversion Bridge 1.13 adds full funnel tracking for Tutor LMS's native checkout:
- add_to_cart - Course added to cart
- view_cart - Cart viewed
- begin_checkout - Checkout started
- purchase - Course purchased
It also sends enhanced e-commerce data (course name, price, category) to your analytics and ad platforms. If you sell courses through Tutor LMS, your conversion data just got a lot more useful.
Gravity Forms Power Features
Gravity Forms got a handful of features that power users have been asking for.
Dynamic Conversion Values with Merge Tags
You can now use Gravity Forms merge tags (like {Total:12}) as your conversion value. This means the conversion value sent to your ad platforms can come directly from a calculated field in your form. If you have a form that calculates a quote, order total, or donation amount, that value flows straight through to your tracking - no custom code needed.
Better Currency Handling
The value parsing has been improved to handle any currency symbol. Whether your form displays values in dollars, euros, pounds, or any other currency, Conversion Bridge correctly extracts the numeric value.
UTM Data in Form Entries
Gravity Forms entries now include UTMUTM tracking tags show where traffic comes from and which campaigns lead to real conversions. metadata. When someone submits a form, the UTM parameters from their session (and even from their initial pageview) are saved right alongside the form entry. You can see which campaign brought each lead without leaving Gravity Forms.
Dashboard Improvements
30-Day Conversion Chart
The dashboard widget now includes a 30-day bar chart showing daily conversion counts. Hover over any bar to see the exact count for that day. It's a quick way to spot trends and see if something changed without digging into full reports.
Top Landing Pages Links Through
The "Top Converting Landing Pages" section in the dashboard widget now links directly to the full Top Landing Pages report. A small improvement that saves you clicks.
UTM Reports: View Journeys
In UTM Reports, there's a new "View Journeys" link that takes you straight to Conversion Journeys filtered by that UTM data. It's a fast way to go from "this campaign got 50 conversions" to "here's exactly what those visitors did."
New Consent Integration: Usercentrics / Termageddon
If you use Usercentrics or Termageddon for cookie consent, Conversion Bridge now integrates with both. (Termageddon uses Usercentrics under the hood, so one integration covers both.)
This is a JavaScript-based consent management platform, and it works with the new consent system to properly gate your analytics and marketing scripts based on visitor consent.
More Enhancements
Here are the other notable improvements in 1.13:
- Google Ads - Support for comma-separated conversion labels, so you can track multiple conversions per event with a single setup
- MemberPress - File download tracking (requires the Downloads addon)
- Divi - Support for Addons for Divi modules (InfoCard, InfoBox, FlipBox, Review, Dual Button)
- SureForms - Enhanced conversion field support for text input blocks
- EDD - Journey quick action link and UTM column added to the admin orders table
- WooCommerce - Journey and UTM columns added to the admin orders table (works with both legacy and HPOS storage)
- Custom Events - File Download event type now supports CSS selector targeting
- Custom Events - Custom parameter values support clicked element attributes via
attr:*syntax (for example,attr:data-product-namepulls the value from that attribute on the clicked element) - Ad platforms - Phone numbers are now passed in the proper format for platforms that support enhanced data
- UTM collection - UTM parameters are now collected at the JavaScript level, which fixes an issue where hosts like WP Engine strip UTM params from server-side requests
How to Update
If you've got an active license, head to your WordPress dashboard and check Plugins for the update. Click "Update Now" and you're good to go.
New to Conversion Bridge? Check it out here and start getting better data from your WordPress site.
Questions?
I'm here to help. Reach out through the support system if you have any questions about these new features.
Happy tracking!
