Reddit Ads

Conversion Bridge automatically handles all the Reddit tracking code for your site by adding the main pixel tag to your site to all pages as well as firing the correct conversion event scripts when someone completes a conversion event like purchases, form submissions, etc.

Setting up Reddit Ads

• Go to at ads.reddit.com
• Go to Events Manager
• Go to Pixel Configuration
• After creating your Pixel, copy and paste the unique ID into the Conversion Bridge Settings

Set up Conversions API

Using the Conversions API will send conversions via the JavaScript Pixel event and at the server level via PHP. This adds more reliability that your conversion events will be successfully tracked in Reddit.

Conversion Bridge includes methods for preventing duplication of tracked events in Reddit by including a unique conversion ID

• In Events Manager, go to Conversions API
• After creating your Access Token, copy and paste the unique ID into the Conversion Bridge API Key field

Tracking Logged In Users

Conversion Bridge can detect logged in users and securely pass the user's unique User ID and email address to Reddit along with the main Pixel tracking code to help identify the current user and which actions they are taking on your site for improved attribution.

Enhanced Conversions

When a conversion event is passed to Reddit, you can enable Enhanced Conversion data be passed in addition to the conversion event data specific to the event. For example, on a purchase or form submission where an email address was provided by the user it can be passed along to match the user to their account at Reddit for improved attribution.

Exclude Script

If you are including the Reddit Pixel via another method you can disable Conversion Bridge's output of that script but still track conversions.