Google Ads Setup

• Finding your Destination ID
• Google Ads Phone Call Tracking

Finding your Destination ID

Setting up conversion tracking in Google Ads is simple and requires just your tag ID from your account. Here is where to find it:

In Google Ads, go to Tools > Data Manager > Google Tag. Click on “Manage” next to the proper account.

Click on the name of your business that has the Google Ads icon next to it. Yours may look slightly different:

Copy the “AW-XXXXX” value you see listed and paste into your Conversion Bridge Settings

Google Ads Phone Call Tracking

There are two methods of phone tracking Conversion Bridge can help with:

• Phone number click
• Phone number replacement

Phone number click

If you have a phone number on your site you should be making it a link with the “tel:” protocol so they trigger a call from the current device when clicked. Conversion Bridge can add Google Ads conversion tracking to all links with the “rel:” protocol throughout your entire site with this feature enabled and the Conversion ID entered.

To get your Phone Click Tracking Conversion ID:

• Go to Google Ads > Goals > Conversions
• Create a new Conversion Action
• Select “Phone Calls”
• Select “Clicks on your number on your mobile website”
• Enter all the information however you want on the next settings screen
• Select “Install the tag yourself”
• Copy the Conversion ID into the Conversion Bridge settings

You will only need one piece of this snippet as highlighted in the screenshot below. This is your Google Ads Phone Click Conversion ID which is the second random character string of text after the slash.

Example: AW-########/XXXXXXXXXXXX

AW-######## = Your unique Google Ads Account ID entered in the Conversion Bridge Google Ads settings
XXXXXXXXXXXX = Google Ads Conversion ID

Phone Replacement

With Google Ads, you can setup phone replacement tracking so when a customer clicks an ad and lands on your site the phone number will get replaced with a unique one to help track a conversion from the ad.

To set up phone number replacement tracking:

• Go to Google Ads > Goals > Conversions
• Create a new Conversion Action
• Select “Phone Calls”
• Select “Calls to a phone number on your website”
• Enter all the information however you want on the next settings screen
• Select “Install the tag yourself”
• Copy the Conversion ID into the Conversion Bridge settings like above
• Enter exactly how your phone number is displayed on your website