Google Ads Setup

Finding your Destination ID

Setting up conversion tracking in Google Ads is simple and requires just your tag ID from your account. Here is where to find it:

In Google Ads, go to Tools > Data Manager > Google Tag. Click on "Manage" next to the proper account.

Click on the name of your business that has the Google Ads icon next to it. Yours may look slightly different:

Copy the "AW-XXXXX" value you see listed and paste into your Conversion Bridge Settings

Google Ads Phone Call Tracking

Conversion Bridge supports Google Ads phone number replacement tracking on the Google Ads settings page (covered below).

Phone Number Click Tracking

Phone number click tracking (the "tel:" link tracking feature) was moved out of the Google Ads integration in version 1.14 and now lives in the Core WordPress integration, alongside email link click tracking. Your existing Google Ads Phone Click Conversion ID was migrated automatically when you updated, so no setup change is needed if you already had it configured.

To configure phone click tracking going forward:

1. Go to Settings > Conversion Bridge > Integrations.
2. Open the Core WordPress integration.
3. Enable Phone link click tracking and enter your Google Ads Phone Click Conversion ID there.

The original Google Ads phone click setup instructions are kept below for reference.

Original Phone Click Setup (Reference)

If you have a phone number on your site you should be making it a link with the "tel:" protocol so they trigger a call from the current device when clicked. Conversion Bridge can automatically add Google Ads conversion tracking to all links with the "tel:" protocol throughout your entire site with this feature enabled and the Conversion ID entered.

To get your Phone Click Tracking Conversion ID:

• Go to Google Ads > Goals > Conversions
• Create a new Conversion Action
• Select "Phone Calls"
• Select "Clicks on your number on your mobile website"
• Enter all the information however you want on the next settings screen
• Select "Install the tag yourself"
• Copy the Conversion ID into the Conversion Bridge settings

You will only need one piece of this snippet as highlighted in the screenshot below. This is your Google Ads Phone Click Conversion ID which is the second random character string of text after the slash.

Example: AW-########/XXXXXXXXXXXX

AW-######## = Your unique Google Ads Account ID entered in the Conversion Bridge Google Ads settings
*XXXXXXXXXXXX* = Google Ads Conversion ID

Phone Replacement

With Google Ads, you can setup phone replacement tracking so when a customer clicks an ad and lands on your site the phone number will get replaced with a unique one to help track a conversion from the ad.

To set up phone number replacement tracking:

• Go to Google Ads > Goals > Conversions
• Create a new Conversion Action
• Select "Phone Calls"
• Select "Calls to a phone number on your website"
• Enter all the information however you want on the next settings screen
• Select "Install the tag yourself"
• Copy the Conversion ID into the Conversion Bridge settings like above
• Enter exactly how your phone number is displayed on your website

Consent Mode

Conversion Bridge supports Google Ads Consent Mode. This helps Google understand whether a visitor has allowed marketing cookiesA small piece of data stored in a user’s browser that helps websites remember user activity, preferences, or sessions across visits..

When the site loads, Conversion Bridge sends an initial consent state to Google. If no cookie banner plugin is active, the default is allowed. This tells Google Consent Mode that marketing storage is allowed.

If a supported cookie banner plugin is enabled, Conversion Bridge listens for the visitor’s choice. When they accept or reject cookies, Conversion Bridge updates Google Consent Mode in real time. Google then passes that state to Google Ads and any other Google tools on the page.

Make sure Consent Mode is only enabled in one place. If your cookie banner already sends consent signals, do not turn on a second Consent Mode feature elsewhere.

You can test your setup with Google’s Tag Assistant debugger to see consent changes as they happen.

Enhanced Conversions

Enhanced Conversions is when personally identifiable information is securely included in the conversion event to better help identify the person making the conversion. It can lead to improved accuracy for conversion tracking on your ads.

Learn more about how to setup Enhanced Conversions for Google Ads.