Meta Ads

• Enabling Meta Ads
• Getting your Meta Pixel ID
• Getting Access Token for Conversions API
• Enhanced Conversions
• How to confirm events are being tracked

Enable Meta Ads

In your WordPress admin, go to Settings > Conversion Bridge > Platforms. Enable the toggle for Meta Ads.

Getting Your Meta Pixel ID

Follow the steps provided by Meta to create a new Pixel. Once done, you only need to provide the Pixel or Dataset ID that was created.

To find the ID, go to the Data Sources tab within the Events Manager of Meta Business. Then click on the name of the data source you want to use. You can find the ID listed in multiple locations throughout the page as highlighted in the screenshot below that you can copy and paste into the Conversion Bridge settings.

Getting Access Token for API based tracking

By default Conversion Bridge always uses JavaScript based tracking for all platforms, including Meta. However, you can optionally enable API based tracking which allows for more accurate tracking as it can get around browser-based ad blockers.

To get started, you need to get an Access Token from Meta.

• Go to the Meta Events Manager
• Be sure to select the proper account
• Click on "Data Sources"
• Select your preferred Data Source/Pixel setup
• Click on "Settings"
• Scroll to Conversions API and click "Generate access token"
• Copy and paste this into your Conversion Bridge settings

Enhanced Conversions / Advanced Matching

Meta allows for Enhanced Conversions (or as Meta calls it Advanced Matching). This allows your website to send first-party data securely along with your conversion data to better associate a user click with a conversion.

Most plugin conversion tracking integrations will automatically send enhanced conversion tracking data without any additional configuration. However, learn how to configure Enhanced Conversions for form integrations.

Enhanced Conversions requires the use of Meta API based tracking and an access token.

How to Confirm Events Are Being Tracked

If you are using the Meta Pixel for tracking events, you can install the Meta Pixel Helper Chrome extension. This will tell you when events are tracked by performing the conversion event yourself and check the results from this extension.

If you are using the Access Token for API based tracking, there are two ways to confirm conversion events are being tracked:

Using Conversion Bridge logging

Enable Conversion Bridge logging and then check the log file to see if Meta ad events are being successfully logged. It will appear similar to this in the log file if it is a success:

Using Meta Events Manager

Alternatively, you can fully confirm the event in the Meta Events Manager and looking at the latest events associated with the Pixel ID that you have for the site.

Events can take up to 30 minutes to appear in this dashboard, so please be patient after running a test