Conversion Bridge 1.13.1: Developer Filters, UTM Controls, and Off-Site Payment Fixes
Posted on March 10, 2026
Release Date: March 5, 2026
Version 1.13.1 is a focused update that gives developers more control over event data, adds a new admin setting, and fixes a real-world tracking gap for sites using off-site payment gateways.
Customize GA4 and Meta Event Data with Filters
If you've ever needed to change the event type or event data that gets sent to Google Analytics 4 or Meta, you had to work around it. Now you can hook in directly.
Version 1.13.1 adds WordPress filters that let you modify event types and event data before they're dispatched:
For GA4:
- conversion_bridge_ga4_event_type -- modify the event type (e.g., change form_submit to generate_lead)
- conversion_bridge_ga4_event_data -- modify or add custom event parameters
For Meta:
- conversion_bridge_meta_event_type -- modify the pixel event type
- conversion_bridge_meta_event_data -- modify pixel event data
- conversion_bridge_meta_api_event_type -- modify the Conversions API event type
- conversion_bridge_meta_api_event_data -- modify Conversions API event data
Meta has separate filters for pixel tracking and Conversions API, so you can customize each independently.
This is useful when you need to map events differently than the defaults, add custom parameters for specific campaigns, or adjust event data based on your own business logic.
For step-by-step instructions with code examples, see the full guides: - GA4: Change default event types - Meta Ads: Change default event types
UTM Quick Links Toggle
The UTMUTM tracking tags show where traffic comes from and which campaigns lead to real conversions. link builder shortcut in the admin bar and the Journey/UTM quick action links in your post lists are handy, but not everyone wants them cluttering the admin UI.
There's now an option under Settings to enable or disable these UTM quick links. It's on by default, so existing behavior doesn't change. But if you prefer a cleaner admin interface, you can turn them off.
Off-Site Payment Gateway Tracking Fixed
This is the kind of bug that's hard to catch because it only happens in specific situations.
If you use MemberPress or Tutor LMS with an off-site payment gateway like PayPal or Mollie, the customer gets redirected away from your site to complete payment. When they come back (if they come back), the original thank-you page context might be gone. That means the purchase conversion never fires.
Version 1.13.1 fixes this with a deferred tracking approach. When the payment gateway confirms the transaction via webhook, Conversion Bridge stores a flag on the user. The next time that user loads any page on your site, the purchase event fires automatically.
This means you'll capture purchases even when: - The customer closes the browser after paying on PayPal - The payment gateway takes time to confirm via webhook - The customer navigates away from the return URL
If you've noticed missing purchase conversions with MemberPress or Tutor LMS and you're using PayPal, Mollie, or similar gateways, this update should close that gap.
Bug Fixes
- Added missing documentation links throughout the plugin settings
How to Update
Head to your WordPress dashboard and check Plugins for the update. If you've got an active license, you're good to go.
Questions? Reach out through the support system.
Happy tracking!
- Derek
