About WordPress
WordPress has core features such as login, registration and searches which can be tracked. Also works with various core media blocks.
See WordPress integration details
About Google Ads
Google Ads provides a wide-reaching advertising platform with different ad types like text, image, and video, utilizing a pay-per-click model for cost-effectiveness. Tracking conversions on your WordPress site is essential to gauge the success of these ads, enabling smarter budget allocation and improved ad campaign strategies.
See Google Ads integration details
WordPress conversions you can track in Google Ads
WordPress is a WordPress plugin and you can track the following conversions:
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When WordPress triggers a registration, a conversion is tracked in Google Ads - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Clicks
- Record button or link clicks in Google Ads to understand how users are interacting with elements on your website.
- Downloads
- Track file downloads to see which resources on your site are most popular amongst website visitors.
How does conversion tracking for WordPress work?
The WordPress conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Google Ads.