About Gravity Forms
Gravity Forms is one of the most powerful and flexible form builders for WordPress — trusted by businesses, agencies, and developers to collect everything from simple contact requests to advanced multi-step submissions. But collecting data is only half the story. To truly understand what drives results, you need to track form conversions — every lead, […]
See Gravity Forms integration details Visit Gravity Forms website
About Microsoft Ads
Advertising on Microsoft Ads (formerly Bing Ads) is another smart way to reach people online. These ads show up on Bing, Yahoo, and AOL search results, as well as on partner websites. Microsoft Ads can be a great option if you want to reach people who aren’t always using Google. Here’s a simple breakdown of […]
See Microsoft Ads integration details
Gravity Forms conversions you can track in Microsoft Ads
Gravity Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Gravity Forms can be tracked in Microsoft Ads, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Gravity Forms into Microsoft Ads to give you the metrics needed to help grow your online sales. Since Microsoft Ads has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When Gravity Forms triggers a registration, a conversion is tracked in Microsoft Ads - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from Gravity Forms in Microsoft Ads so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.