About Formidable Forms
Formidable Forms is a comprehensive WordPress plugin designed for creating various types of forms. It's well-suited for both simple and complex form-building needs, offering features like conditional logic, advanced calculations, file uploads, and multi-page forms. One of its standout features is the ability to display data using Formidable Views, which turns form entries into dynamic […]
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About Hotjar
Hotjar is a behavioral analytics and feedback platform that helps you understand not just what happens on your site, but why. With Conversion Bridge, Hotjar is integrated seamlessly into WordPress handling the proper placement of tracking scripts and automatically recording conversions. This lets you segment users by whether they completed key actions and then analyze their journeys in detail using Hotjar’s heatmaps, session recordings, and funnels. The result is a clearer picture of what drives conversions, what causes drop-offs, and how to optimize your site’s user experience.
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Formidable Forms conversions you can track in Hotjar
Formidable Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Formidable Forms can be tracked in Hotjar, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Formidable Forms into Hotjar to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When Formidable Forms triggers a registration, a conversion is tracked in Hotjar - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from Formidable Forms in Hotjar so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.