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White Label

Conversion Bridge supports full white labeling—making it the ideal solution for agencies, freelancers, or site managers who want a seamless, branded experience for their clients. Whether you’re bundling analytics services or just want a cleaner interface, white labeling gives you control over how the plugin appears and behaves within the WordPress admin.

What Is White Labeling?

White labeling lets you:

  • Change the plugin’s name throughout the WordPress admin
  • Hide or show specific interface elements (like the license input or settings)
  • Remove branding entirely so it looks like your own solution

This is especially useful when you don’t want clients to know which tools you’re using behind the scenes or when you’re bundling analytics and conversion tracking into a larger service offering.

How to Enable White Labeling

To enable white labeling, add the following constants to your wp-config.php file before the line that says /* That's all, stop editing! Happy publishing. */.

define( 'CONVERSION_BRIDGE_LICENSE_KEY', 'your-license-key' );
define( 'CONVERSION_BRIDGE_WHITE_LABEL', true );
define( 'CONVERSION_BRIDGE_WHITE_LABEL_NAME', 'Agency Conversion Tracking Pro' );
define( 'CONVERSION_BRIDGE_WHITE_LABEL_HIDE_LICENSE', true );
define( 'CONVERSION_BRIDGE_WHITE_LABEL_HIDE_OPTIONS', true );
define( 'CONVERSION_BRIDGE_WHITE_LABEL_HIDE_MENU', false );
define( 'CONVERSION_BRIDGE_WHITE_LABEL_HIDE_DASHBOARD_WIDGET', true );

Here’s what each constant does:

  • CONVERSION_BRIDGE_LICENSE_KEY
    Used to activate your license without needing to enter it in the admin panel.
  • CONVERSION_BRIDGE_WHITE_LABEL
    Enables white labeling mode and hides all references to Conversion Bridge in admin area (header logo, links, etc)
  • CONVERSION_BRIDGE_WHITE_LABEL_NAME
    Replaces the name “Conversion Bridge” in the plugin’s menus and titles with your preferred branding. For example: 'Conversion Tracking', 'Agency Conversion Tracking Pro', etc.
  • CONVERSION_BRIDGE_WHITE_LABEL_HIDE_LICENSE
    Controls whether the Licence tab appears in the admin UI.
    • true = hide license field
    • false = show license field
  • CONVERSION_BRIDGE_WHITE_LABEL_HIDE_OPTIONS
    Determines if the Options tab appears in the admin UI.
    • true = hide plugin settings
    • false = show all plugin options from the UI
  • CONVERSION_BRIDGE_WHITE_LABEL_HIDE_MENU
    Hides the Conversion Bridge menu from the WordPress admin sidebar entirely (makes other options obsolete since nothing is accessible. Recommended to do this after you have configured everything in Conversion Bridge.
    • true = hide menu
    • false = show menu with your white-labeled name
  • CONVERSION_BRIDGE_WHITE_LABEL_HIDE_DASHBOARD_WIDGET
    Removes the Conversion Bridge dashboard widget
    • true = hide widget
    • false = show widget
Default admin page
Full white label admin page

What This Does NOT Do

If you have made use of the embedded dashboard feature for one of your enabled analytics platforms, this will still be visible to any site admin users even if white labeling is enabled.

Still need help?

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