About WP Forms
WP Forms is a versatile WordPress plugin designed for crafting various types of forms with ease and efficiency. Catering to both basic and intricate form-building requirements, WP Forms stands out with its user-friendly interface and a wide array of features. From simple contact forms to more complex surveys and payment forms, it streamlines the form […]
See WP Forms integration details Visit WP Forms website
About Hotjar
Hotjar is a behavioral analytics and feedback platform that helps you understand not just what happens on your site, but why. With Conversion Bridge, Hotjar is integrated seamlessly into WordPress handling the proper placement of tracking scripts and automatically recording conversions. This lets you segment users by whether they completed key actions and then analyze their journeys in detail using Hotjar’s heatmaps, session recordings, and funnels. The result is a clearer picture of what drives conversions, what causes drop-offs, and how to optimize your site’s user experience.
See Hotjar integration details Visit Hotjar website
WP Forms conversions you can track in Hotjar
WP Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with WP Forms can be tracked in Hotjar, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from WP Forms into Hotjar to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When WP Forms triggers a registration, a conversion is tracked in Hotjar - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from WP Forms in Hotjar so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.