About WordPress
WordPress has core features such as login, registration and searches which can be tracked. Also works with various core media blocks.
See WordPress integration details
About Pinterest Ads
Pinterest ads, known as Promoted Pins, focus on visual appeal and engage an audience actively seeking inspiration and products, offering various ad formats like standard and video pins. Tracking conversions on your WordPress site helps in understanding ad effectiveness, optimizing budget, and refining advertising strategies based on audience response.
See Pinterest Ads integration details
WordPress conversions you can track in Pinterest Ads
WordPress is a WordPress plugin and you can track the following conversions:
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When WordPress triggers a registration, a conversion is tracked in Pinterest Ads - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Clicks
- Record button or link clicks in Pinterest Ads to understand how users are interacting with elements on your website.
- Downloads
- Track file downloads to see which resources on your site are most popular amongst website visitors.
How does conversion tracking for WordPress work?
The WordPress conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Pinterest Ads.