About Gravity Forms
Gravity Forms is one of the most powerful and flexible form builders for WordPress — trusted by businesses, agencies, and developers to collect everything from simple contact requests to advanced multi-step submissions. But collecting data is only half the story. To truly understand what drives results, you need to track form conversions — every lead, […]
See Gravity Forms integration details Visit Gravity Forms website
About Active Analytics
Active Analytics is a self-hosted analytics plugin built for WordPress that prioritises speed, user-privacy, and simplicity. Data is collected first-party (no third-party cookies required), stored locally, and displayed clearly in your WordPress dashboard. Key features include: For WordPress and e-commerce site owners who want to stay in control of their analytics (without relying on third-party […]
See Active Analytics integration details Visit Active Analytics website
Gravity Forms conversions you can track in Active Analytics
Gravity Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Gravity Forms can be tracked in Active Analytics, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Gravity Forms into Active Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When Gravity Forms triggers a registration, a conversion is tracked in Active Analytics - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from Gravity Forms in Active Analytics so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.