About WP Forms
WP Forms is a versatile WordPress plugin designed for crafting various types of forms with ease and efficiency. Catering to both basic and intricate form-building requirements, WP Forms stands out with its user-friendly interface and a wide array of features. From simple contact forms to more complex surveys and payment forms, it streamlines the form […]
See WP Forms integration details Visit WP Forms website
About Google Analytics
Google Analytics (GA4) has been around for nearly 2 decades as the leading analytics platform. While GA4 introduces more privacy-focused features, it's reporting tools are not for the faint of heart and have a steep learning curve compared to alternatives. However, seasoned marketers will enjoy the advanced features and reporting tools it provides.
See Google Analytics integration details Visit Google Analytics website
WP Forms conversions you can track in Google Analytics
WP Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with WP Forms can be tracked in Google Analytics, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from WP Forms into Google Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers. Since Google Analytics has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When WP Forms triggers a registration, a conversion is tracked in Google Analytics - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from WP Forms in Google Analytics so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.