About WordPress
WordPress has core features such as login, registration and searches which can be tracked. Also works with various core media blocks.
See WordPress integration details
About Google Analytics
Google Analytics (GA4) has been around for nearly 2 decades as the leading analytics platform. While GA4 introduces more privacy-focused features, it's reporting tools are not for the faint of heart and have a steep learning curve compared to alternatives. However, seasoned marketers will enjoy the advanced features and reporting tools it provides.
See Google Analytics integration details Visit Google Analytics website
WordPress conversions you can track in Google Analytics
WordPress is a WordPress plugin and you can track the following conversions:
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When WordPress triggers a registration, a conversion is tracked in Google Analytics - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Clicks
- Record button or link clicks in Google Analytics to understand how users are interacting with elements on your website.
- Downloads
- Track file downloads to see which resources on your site are most popular amongst website visitors.
How does conversion tracking for WordPress work?
The WordPress conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Google Analytics.