About Paymattic
Paymattic is a lightweight WordPress payment and donation plugin that makes it easy to collect payments through Stripe, PayPal, Razorpay, and other gateways — all without a complicated checkout setup. It’s perfect for creators, nonprofits, and small businesses that want flexible payment forms that look great and convert well. Why Track Conversions for Paymattic Before […]
See Paymattic integration details Visit Paymattic website
About Microsoft Ads
Advertising on Microsoft Ads (formerly Bing Ads) is another smart way to reach people online. These ads show up on Bing, Yahoo, and AOL search results, as well as on partner websites. Microsoft Ads can be a great option if you want to reach people who aren’t always using Google. Here’s a simple breakdown of […]
See Microsoft Ads integration details
Paymattic conversions you can track in Microsoft Ads
Paymattic is a WordPress donations plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Paymattic can be tracked in Microsoft Ads, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Paymattic into Microsoft Ads to give you the metrics needed to help grow your online sales. Since Microsoft Ads has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Donations
- Track donations from Paymattic in Microsoft Ads so you can better understand where your organization's donors are coming from.
How does conversion tracking for Paymattic work?
The Paymattic conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Microsoft Ads.
