About Paymattic
Paymattic is a lightweight WordPress payment and donation plugin that makes it easy to collect payments through Stripe, PayPal, Razorpay, and other gateways — all without a complicated checkout setup. It’s perfect for creators, nonprofits, and small businesses that want flexible payment forms that look great and convert well. Why Track Conversions for Paymattic Before […]
See Paymattic integration details Visit Paymattic website
About Hotjar
Hotjar is a behavioral analytics and feedback platform that helps you understand not just what happens on your site, but why. With Conversion Bridge, Hotjar is integrated seamlessly into WordPress handling the proper placement of tracking scripts and automatically recording conversions. This lets you segment users by whether they completed key actions and then analyze their journeys in detail using Hotjar’s heatmaps, session recordings, and funnels. The result is a clearer picture of what drives conversions, what causes drop-offs, and how to optimize your site’s user experience.
See Hotjar integration details Visit Hotjar website
Paymattic conversions you can track in Hotjar
Paymattic is a WordPress donations plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Paymattic can be tracked in Hotjar, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Paymattic into Hotjar to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers.
- Donations
- Track donations from Paymattic in Hotjar so you can better understand where your organization's donors are coming from.
How does conversion tracking for Paymattic work?
The Paymattic conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Hotjar.
