About Paymattic

Paymattic is a lightweight WordPress payment and donation plugin that makes it easy to collect payments through Stripe, PayPal, Razorpay, and other gateways — all without a complicated checkout setup. It’s perfect for creators, nonprofits, and small businesses that want flexible payment forms that look great and convert well. Why Track Conversions for Paymattic Before […]

See Paymattic integration details Visit Paymattic website

About Fathom Analytics

Fathom Analytics is a user-friendly, privacy-focused alternative to Google Analytics, ideal for website owners seeking simplicity and GDPR compliance. It features an intuitive dashboard, real-time data tracking, and cookie-free operation. Despite some limitations in advanced conversion tracking, Fathom is affordable and suitable for a wide range of users, making it a recommended choice for most websites.

See Fathom Analytics integration details Visit Fathom Analytics website

Paymattic conversions you can track in Fathom Analytics

Paymattic is a WordPress donations plugin and you can track the following conversions:

Form Submissions
User form submissions with Paymattic can be tracked in Fathom Analytics, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
Purchases
Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Paymattic into Fathom Analytics to give you the metrics needed to help grow your online sales. There is also the option to track individual items purchased to help you learn which products are your best sellers. Since Fathom Analytics has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
Donations
Track donations from Paymattic in Fathom Analytics so you can better understand where your organization's donors are coming from.

How does conversion tracking for Paymattic work?

The Paymattic conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Fathom Analytics.

Marketing Without Conversion Tracking Is Guesswork

Conversion Bridge makes it easy to set up analytics and track important conversion events on your WordPress website—no code, no headaches, done in minutes—so you have the right data to make informed decisions

61 plugin integrations
19 analytics platforms
+
8 ad platforms
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Frequently Asked Questions

Don't hesitate to contact if your question is not answered

  • Do I have to use WordPress?

    Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

  • Do you provide support?

    Yes! I am very proud of the quality and speed of support offered should you run into any issues.

  • What if I need support for a specific plugin or platform?

    Conversion Bridge supports 61 plugins, 19 analytics platforms, and 8 ad platforms. If what you need is not yet supported, send a request and I will take a look - I am always looking to grow the integration list.

  • Can I use Conversion Bridge for client sites?

    Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

  • Can I upgrade my plan?

    Yes! At any time you can upgrade to a pricing plan that includes more sites.

  • Can I use Google Tag Manager?

    Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

    Conversion Bridge can be considered a GTM replacement. One that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.