About LatePoint
Track LatePoint appointment bookings and booking form starts to optimize your marketing spend and improve booking rates. Conversion tracking helps you identify which marketing channels drive actual bookings, understand customer behavior with Conversion Journeys, and optimize your service offerings and booking flow.
See LatePoint integration details Visit LatePoint website
About Google Analytics
Google Analytics (GA4) has been around for nearly 2 decades as the leading analytics platform. While GA4 introduces more privacy-focused features, it's reporting tools are not for the faint of heart and have a steep learning curve compared to alternatives. However, seasoned marketers will enjoy the advanced features and reporting tools it provides.
See Google Analytics integration details Visit Google Analytics website
LatePoint conversions you can track in Google Analytics
LatePoint is a WordPress booking plugin and you can track the following conversions:
How does conversion tracking for LatePoint work?
The LatePoint conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Google Analytics.
Video walkthrough of how to setup conversion tracking in LatePoint with Conversion Bridge
