Glossary
Understanding key terms in conversion tracking and website analytics is essential for optimizing your marketing efforts. This glossary provides clear, concise definitions of important concepts like bounce rate, conversion rate, attribution models, event tracking, and more. Whether you're setting up analytics for the first time or fine-tuning your conversion strategy, this resource will help you make informed decisions.
Click on any term below to learn more about its meaning and how it relates to conversion tracking on your WordPress website.
a
- Attribution - Attribution is how you figure out what made someone take act...
b
- Bounce Rate - Percentage of visitors who leave a website after viewing onl...
c
- Call to Action (CTA) - A prompt that encourages users to take a specific action, su...
- Click-Through Rate - Measures the percentage of users who click on a link, button...
- Conversion Rate Optimization (CRO) - Improves website performance by increasing the percentage of...
f
- Funnel - Represents the step-by-step process users take before comple...
s
- Search Intent - Reason behind a user's search query, influencing how busines...