WPConsent

Conversion Bridge works with WPConsent to make sure your conversion tracking respects visitor consent choices. When WPConsent is active, tracking only runs after a visitor gives permission through the consent banner.

Setup Instructions

Step 1: Set Up WPConsent

1. Install and activate the WPConsent plugin
2. Configure your consent banner with at least these two categories:
3. Statistics — for analytics platforms like Google Analytics, Plausible, and Clarity
4. Marketing — for ad platforms like Google Ads, Meta Ads, and TikTok Ads
5. Publish your consent banner so it appears on your site

Step 2: Select WPConsent in Conversion Bridge

1. Go to Settings > Conversion Bridge > Consent in your WordPress admin
2. Select WPConsent as your cookie consent plugin
3. Save your settings

Step 3: Configure Consent Signal Ownership

Consent signals tell each platform whether a visitor has given permission to be tracked. Both WPConsent and Conversion Bridge can send these signals, but only one should do it for each platform — otherwise you get conflicts.

We recommend setting Conversion Bridge as the signal owner for all platforms. Conversion Bridge listens to the consent choices visitors make through WPConsent and sends the right signals to every platform you have enabled. This ensures as much tracking as possible happens the moment consent is granted.

1. Go to Settings > Conversion Bridge > Consent
2. Set each platform to Conversion Bridge ownership
3. If WPConsent has Google Consent Mode enabled, we recommend disabling it and letting Conversion Bridge handle consent to ensure the most accurate conversion tracking setup

Learn more about how this works in the Consent Signal Ownership guide.

Step 4: Verify It Works

1. Open your site in a private/incognito browser window
2. You should see the WPConsent consent banner
3. Reject all cookiesA small piece of data stored in a user’s browser that helps websites remember user activity, preferences, or sessions across visits. and confirm that no tracking fires
4. Accept cookies and confirm that tracking starts

You can add ?cb_console=1 to any page URL to see consent and tracking activity in your browser's developer console.

How It Works

• When a visitor lands on your site, all tracking is paused until they respond to the consent banner.
• If they accept Statistics cookies, your analytics platforms start tracking.
• If they accept Marketing cookies, your ad platforms start tracking.
• If they reject cookies, no tracking runs.
• If they later change their preferences through the WPConsent settings panel, tracking updates immediately to match.

Consent Category Mapping

WPConsent's cookie categories map to Conversion Bridge like this:

Conversion Bridge reads these categories from WPConsent and applies them to all your enabled platforms automatically.