Glossary
Understanding key terms in conversion tracking and website analytics is essential for optimizing your marketing efforts. This glossary provides clear, concise definitions of important concepts like bounce rate, conversion rate, attribution models, event tracking, and more. Whether you're setting up analytics for the first time or fine-tuning your conversion strategy, this resource will help you make informed decisions.
Click on any term below to learn more about its meaning and how it relates to conversion tracking on your WordPress website.
a
- A/B Testing - A method of comparing two versions of a webpage, email, or element to see which one performs better based on user behavior or conversion rates.
- Attribution - The process of determining which channels, campaigns, or actions contributed to a conversion, helping you understand what influenced a visitor’s decision to take action.
- Average Order Value (AOV) - The average amount of money a customer spends each time they place an order on your website.
b
- Behavioral Targeting - A marketing strategy that uses visitor actions—like clicks, views, time on site, or past purchases—to deliver more relevant and personalized experiences.
- Bounce Rate - Percentage of visitors who leave a website after viewing only one page without interacting further.
c
- Call to Action (CTA) - A prompt that encourages users to take a specific action, such as clicking a button, submitting a form, or making a purchase.
- Click-Through Rate - Measures the percentage of users who click on a link, button, or ad after seeing it.
- Conversion Rate Optimization (CRO) - Improves website performance by increasing the percentage of visitors who complete desired actions, such as purchases, sign-ups, or form submissions.
- Cookies - A small piece of data stored in a user’s browser that helps websites remember user activity, preferences, or sessions across visits.
- Customer Acquisition Cost (CAC) - The total cost of acquiring a new customer, including ad spend, tools, labor, and other marketing efforts.
- Customer Lifetime Value (CLV) - The total revenue you expect to earn from a customer over the entire span of their relationship with your business.
d
- Data Attribution Model - A system that determines how credit for a conversion is assigned to the various touchpoints a user encountered before taking action.
- Deduplication - Deduplication prevents the same conversion from being counted twice. It keeps your data accurate and is handled automatically by Conversion Bridge.
e
- Exit Rate - The percentage of users who leave your website from a specific page, regardless of how they got there or how many other pages they visited beforehand.
f
- First-party data - Information collected directly from your website visitors, customers, or users—such as form submissions, purchase history, and behavior on your site.
- Funnel - Represents the step-by-step process users take before completing a conversion, such as making a purchase or signing up.
k
- Key Performance Indicator (KPI) - A measurable metric that reflects progress toward a business goal. Conversion Bridge helps track KPIs like conversions, form submissions, and sales automatically.
l
- Lead Quality Score - A measure of how likely a lead is to become a paying customer, based on their behavior, attributes, or source.
r
- Return on Ad Spend (ROAS) - Measures how much revenue is earned for every dollar spent on advertising, helping you evaluate the effectiveness of your ad campaigns.
- Return on Investment (ROI) - A broad measure of how much profit or value you gain from a specific investment, like a website, plugin, or marketing campaign.
s
- Search Intent - Reason behind a user's search query, influencing how businesses create content, optimize SEO, and improve conversions by aligning with user needs.
- Segmentation - The process of dividing your website visitors or customer data into smaller groups based on shared characteristics or behaviors, so you can analyze or target them more effectively.