I had the absolute pleasure of joining Nathan Wrigley on the WP Builds Podcast to talk about Conversion Bridge and all the ways it makes conversion tracking in WordPress easier.
We covered a ton of ground—everything from why I built Conversion Bridge, to how it works with 50+ WordPress plugins and 17 different analytics and ad platforms. We talked about tracking purchases in WooCommerce, form submissions, newsletter signups, and how you can finally move beyond Google Analytics if you want to avoid cookie banners and privacy headaches.
What I really loved about the chat was how much we were able to dig into the why behind Conversion Bridge. If you’ve ever struggled with trying to get conversion tracking set up across multiple tools and plugins, this episode gives a solid overview of how we’ve tried to make that entire process just… work. No code, no weird snippets, no stress.
Huge thanks to Nathan for the opportunity—it was great to share my journey from agency work to product development and where I see things going with Conversion Bridge.
