UTM Link Builder Base URL The destination URL you want to link to. UTM Source * The referrer: where your traffic comes from. Examples: newsletter, social, partner-site UTM Medium The marketing medium: how you are advertising. Examples: email, banner, referral UTM Campaign The campaign name: the specific product, promotion, or strategic initiative. Examples: spring_sale, product_launch, newsletter_signup UTM Term The paid keywords: identify paid search keywords (mainly for paid search campaigns). Examples: running shoes, blue widgets, best headphones UTM Content The ad variation: differentiate similar content or links pointing to the same URL. Examples: logolink, textlink, banner_ad, sidebar_ad Generate URL Clear Generated URL Copy
