About Gravity Forms
Gravity Forms is a widely used WordPress plugin known for its powerful and flexible form-building capabilities. It allows users to create custom forms for various purposes like lead capture, payments, surveys, user feedback, and more. Here are some of its key features: Using Conversion Bridge with Gravity Forms can enhance the capability to track form […]
See Gravity Forms integration details Visit Gravity Forms website
About Meta Ads
Advertising on Meta platforms like Facebook and Instagram offers access to a vast audience and detailed targeting options, with various ad formats to choose from. Tracking conversions on your WordPress site is crucial for understanding the effectiveness of these ads, helping to allocate your budget wisely and optimize future ad strategies.
See Meta Ads integration details
Gravity Forms conversions you can track in Meta Ads
Gravity Forms is a WordPress forms plugin and you can track the following conversions:
- Form Submissions
- User form submissions with Gravity Forms can be tracked in Meta Ads, giving you key insights about how effectively your website turns visitors into leads or customers and can guide your growth marketing decisions.
- Purchases
- Tracking purchases is the most common form of conversion tracking and Conversion Bridge will send order data from Gravity Forms into Meta Ads to give you the metrics needed to help grow your online sales. Since Meta Ads has more advanced e-commerce tracking abilities, you can even see detailed order information such as order totals and individual products purchased as part of the conversion data.
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When Gravity Forms triggers a registration, a conversion is tracked in Meta Ads - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Donations
- Track donations from Gravity Forms in Meta Ads so you can better understand where your organization's donors are coming from.
- Signups
- Growing an email list is important for digital marketing, keep track of the users who joing signed up for your list and where they came from.