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Conversion tracking for GiveWP

Set up GiveWP conversion tracking in every analytics and ad platform you use, in minutes. Skip the developer fees, the tag-manager setup, and the hours of trial and error.

21 analytics platforms
+
8 ad platforms

Why Conversion Bridge

The old way vs. the new way

Tracking GiveWP without Conversion Bridge

A different plugin for every platform

Install one plugin for Google Analytics, another for Meta Ads, another for whichever platform you add next. Each has its own config and its own way of reading GiveWP.

Hand-wire every GiveWP event

Write custom JavaScript (or pay a developer) for every donation, pledge, and recurring gift you want tracked.

Maintain the code forever

Every GiveWP update risks breaking your tracking. Every new platform means rebuilding your integration from scratch.

Discover broken tracking after the fact

Find out weeks later that GiveWP conversions never made it to your analytics. Rebuild reports, lose attribution.

Tracking GiveWP with Conversion Bridge

One plugin for every platform

Conversion Bridge sends GiveWP events into Google Analytics, Meta Ads, and every other analytics and ad platform you connect. No extra plugins needed.

Toggle on GiveWP

Flip one switch and GiveWP conversions start flowing to every platform, formatted exactly how each one expects.

Enhanced Conversions ready

Conversion Bridge hashes customer data from GiveWP and ships it to platforms like Google Ads and Meta for better attribution.

Live in minutes

No developer, no tag manager. Accurate GiveWP conversion tracking up and running today.

What you can track with GiveWP

Conversion Bridge captures these events from GiveWP and sends them to every analytics and ad platform that supports them.

Enhanced Conversions ship hashed first-party customer data to supported platforms automatically for improved attribution.

Start Tracking GiveWP

  • Donation

    Donation events with amount data for fundraising insights.

Features

Everything you need for GiveWP tracking

Page-by-page data

Conversion journeys for GiveWP

See the page-by-page path visitors take before completing a GiveWP conversion. Understand what actually drives results instead of guessing.

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Conversion Journey
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Enhanced Conversions

Securely hash and send first-party customer data (email, phone, name, address) from GiveWP to your ad platforms. Sharper attribution means their algorithms find more real customers and waste less of your budget on clicks that never convert.

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Custom Event Tracking

Need to track something GiveWP doesn't emit on its own? Define a CSS selector or JavaScript event, attach custom values, and target specific pages. Perfect for setting up important conversion events on unique or custom aspects of your WordPress website.

Learn more

Conversion Bridge › Custom Events
Button Click: Get Started
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Video Play: Demo

Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so GiveWP tracking only fires after the visitor approves.

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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

66 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

The GiveWP plugin is a powerful tool designed for non-profit organizations and charities to manage and increase their online donations. It offers a comprehensive set of features that make it easy to set up donation forms, track donations, and engage with donors. Here are some of its special, unique features:

  1. Customizable Donation Forms: GiveWP allows users to create highly customizable donation forms. Users can choose from a variety of templates, customize the fields, and style the forms to match their website's design.
  2. Recurring Donations: One of GiveWP's standout features is its support for recurring donations. This allows organizations to set up monthly, quarterly, or annual donations, providing a steady stream of income.
  3. Donor Management: The plugin includes a comprehensive donor management system. It tracks donor information, donation history, and engagement, helping organizations build strong relationships with their supporters.
  4. Reporting and Analytics: GiveWP provides detailed reporting and analytics tools. Users can generate reports on donation activity, donor retention, and campaign performance to make data-driven decisions.
  5. Payment Gateway Integration: The plugin integrates with numerous payment gateways, including PayPal, Stripe, and Authorize.net, offering flexibility in how donations are processed.
  6. Goal Tracking and Progress Bars: Organizations can set fundraising goals and display progress bars on their donation forms, motivating donors to contribute by showing how close the campaign is to reaching its target.
  7. Email Notifications: Automated email notifications help keep donors informed and engaged. Users can customize email templates for donation receipts, thank you messages, and campaign updates.
  8. Third-Party Integrations: GiveWP integrates with many popular third-party services and plugins, such as Mailchimp, Zapier, and Google Analytics, enhancing its functionality and allowing for seamless workflow automation.
  9. Add-ons and Extensions: GiveWP offers a range of add-ons and extensions that provide additional features like donor wall displays, currency switchers, and marketing tools, allowing users to extend the plugin's capabilities based on their specific needs.
  10. Security: The plugin is built with security in mind, ensuring that donation transactions and donor data are protected.

Overall, GiveWP is a versatile and user-friendly plugin that empowers non-profits to effectively manage their fundraising efforts, engage with donors, and achieve their financial goals.

Why is conversion tracking important for donations in GiveWP?

  1. Measure Success: Conversion tracking helps non-profits measure the effectiveness of their fundraising campaigns. By understanding how many visitors convert into donors, organizations can gauge the success of their efforts.
  2. Optimize Campaigns: With conversion data, non-profits can identify which strategies are working and which are not. This insight allows them to optimize their campaigns, focusing on methods that yield the highest returns and improving or discarding less effective tactics.
  3. Understand Donor Behavior: Tracking conversions provides valuable information about donor behavior. Organizations can learn what motivates their donors, which channels drive the most donations, and what barriers might be preventing conversions.
  4. Improve User Experience: Conversion data can highlight areas where donors may be dropping off during the donation process. By addressing these pain points, non-profits can create a smoother, more user-friendly donation experience, increasing the likelihood of conversions.
  5. Budget Allocation: Knowing which campaigns and channels generate the most donations helps organizations allocate their marketing and fundraising budgets more effectively. They can invest in high-performing areas and reduce spending on less successful initiatives.
  6. Personalized Communication: Conversion tracking can help non-profits tailor their communication with donors. By understanding donor preferences and behaviors, organizations can send more relevant and personalized messages, enhancing donor engagement and retention.
  7. Goal Setting and Progress Monitoring: Conversion tracking allows non-profits to set specific fundraising goals and monitor progress in real-time. This transparency helps keep the team focused and motivated and can also be shared with supporters to encourage more donations.
  8. Reporting and Accountability: Accurate conversion tracking provides detailed reports that can be shared with stakeholders, including board members, grant providers, and donors. This transparency builds trust and demonstrates accountability.

Setting up GiveWP donation conversion tracking using Conversion Bridge in 1 minute

This video walks through the simple steps of how to add conversion tracking to any of your GiveWP donation forms. It also talks where you can find Conversion Journeys - the page-by-page path of your donor from start to completed donation on your site. It also walks you through what your successful donations will look like in various analytics platforms.