What it means: A checkout funnelRepresents the step-by-step process users take before completing a conversion, such as making a purchase or signing up. is the series of steps a customer goes through between deciding to buy something and actually completing the purchase. Think of it like a real funnel: many people enter at the top, but some drop off at each step, and only a portion make it all the way through. The typical steps include viewing the cart, starting checkout, entering shipping details, choosing a payment method, and placing the order.
Why it matters for your WordPress site: If you only track the final purchase, you know how many people bought, but you have no idea how many people almost bought. Maybe hundreds of visitors add items to their cart each week, but most abandon before they finish. Without tracking each step, you cannot tell where people are dropping off. Is your shipping cost scaring people away? Is the payment page confusing? Checkout funnel tracking answers these questions so you can fix the real problems and recover lost sales.
Example: You sell handmade candles through your WooCommerce store using CheckoutWC for a better checkout experience. After enabling checkout funnel tracking, you discover that 300 people begin checkout each week, but only 80 make it past the shipping step. You realize your flat-rate shipping is too expensive for small orders, so you add a free shipping threshold. The next week, 200 people make it past shipping, and your completed purchases nearly double.
How Conversion Bridge helps: Version 1.13 introduces full checkout funnel tracking for CheckoutWC, one of the most popular checkout optimization plugins for WooCommerce. Conversion Bridge now tracks each distinct step in the checkout process: viewing the side cart, starting checkout, selecting a shipping method, choosing a payment method, applying a coupon, adding order bump products, and removing items from the cart. Each step fires as a separate conversion event that gets sent to all your connected platforms, including Google Analytics 4, Google Ads, Meta, TikTok, and every other platform you have enabled. This means you can build remarketing audiences based on specific checkout steps (like targeting people who added shipping info but never completed payment), analyze your funnel in Google Analytics, and give your ad platforms the granular data they need to optimize for the actions that matter most to your business.