What Is A/B Testing?
A/B Testing (also called split testing) is a way to compare two versions of something—like a landing page, form, button, or headline—to see which version leads to more conversions.
Version A is your original (the “control”)
Version B is the variation you’re testing
Visitors are randomly shown one version or the other, and performance is measured based on a specific goal, like form submissions or purchases.
If version B performs better, you’ve got a winner—and data to back it up.
Why A/B Testing Matters
Rather than guessing what will improve your site, A/B testing gives you real-world proof. It helps you:
- Make informed design and content decisions
- Improve conversion rates over time
- Avoid costly redesign mistakes
- Optimize email subject lines, CTAs, images, and more
It’s one of the simplest, most powerful tools for continuous improvement.
How Conversion Bridge Supports A/B Testing
While Conversion Bridge doesn’t run A/B tests, it helps support them by:
- Tracking form submissions, clicks, purchases, and engagement metrics from 61 WordPress plugins
- Sending those events to 19 analytics tools and 8 ad platforms
- Ensuring conversion events are accurately tracked regardless of which test variation is shown
This means you get clean, reliable data for both A and B versions—so your test results are trustworthy.
Frequently Asked Questions
It depends on your traffic volume, but ideally you run the test until you reach statistical significance—usually a few hundred conversions per variant.
Yes, but stick to testing big changes (like layout or messaging) instead of small tweaks. It may take longer to get reliable results.
Yes—if you change multiple variables at once, you won’t know what made the difference. A/B testing is most effective when focused.
A/B Testing turns your website into a testing ground for better performance. Whether you’re changing a headline, a button, or an entire page layout, split testing gives you data to guide your decisions—not just hunches.
With the right tools and consistent conversion tracking, it’s one of the smartest ways to grow your site’s effectiveness over time.