About WordPress
WordPress has core features such as login, registration and searches which can be tracked. Also works with various core media blocks.
See WordPress integration details
About Meta Ads
Advertising on Meta platforms like Facebook and Instagram offers access to a vast audience and detailed targeting options, with various ad formats to choose from. Tracking conversions on your WordPress site is crucial for understanding the effectiveness of these ads, helping to allocate your budget wisely and optimize future ad strategies.
See Meta Ads integration details
WordPress conversions you can track in Meta Ads
WordPress is a WordPress plugin and you can track the following conversions:
- Logins
- Track when users login to your website to better understand how they interact with their account.
- User Registrations
- When WordPress triggers a registration, a conversion is tracked in Meta Ads - giving you accurate measurement of which marketing funnels are working best to grow your user base.
- Clicks
- Record button or link clicks in Meta Ads to understand how users are interacting with elements on your website.
- Downloads
- Track file downloads to see which resources on your site are most popular amongst website visitors.
How does conversion tracking for WordPress work?
The WordPress conversion tracking integration is incredibly simple and is enabled with a simple toggle! You can then optionally customize the label for how want it to appear in Meta Ads.