What Is Average Order Value (AOV)?
Average Order Value (AOV) is a key ecommerce metric that shows how much revenue you earn, on average, from each customer transaction. It's not about how many people visit your site—it’s about how much each buying customer spends per order.
The formula:
AOV = Total Revenue ÷ Number of Orders
If your site generates $15,000 from 300 orders in a month, your AOV is:
$15,000 ÷ 300 = $50
This single number helps you gauge the overall value of a transaction—and gives insight into how much you're getting from the traffic you already have.
Why AOV Matters
Too many businesses focus only on increasing traffic or conversions. But AOV gives you a third—and often more efficient—growth lever: increasing how much each customer spends.
A higher AOV means:
- More revenue without more traffic or spend
- More profitable advertising campaigns
- Better resource allocation (e.g., handling fewer transactions for the same or higher revenue)
Even if your conversion rateImproves website performance by increasing the percentage of visitors who complete desired actions, such as purchases, sign-ups, or form submissions. stays flat, a bump in AOV can significantly increase your bottom line.
Real-World Example: AOV and Ad Campaign Performance
Imagine you're running two ad campaigns that both promote the same store:
- Ad Campaign A generates 10 purchases
Average Order Value: $40
Total revenue: 10 × $40 = $400 - Ad Campaign B generates 7 purchases
Average Order Value: $85
Total revenue: 7 × $85 = $595
If you're only looking at purchase volume, Campaign A looks like the winner. But in reality, Campaign B generated almost 50% more revenue—because the customers it brought in spent significantly more.
This is where detailed data tracking becomes critical.
How Conversion Bridge Supports AOV Analysis
With Conversion Bridge, your WordPress site sends rich, transaction-level data to your analytics and ad platforms. This includes:
- Purchase totals
- Product-level details (name, ID, SKU, variant)
- Coupon and discount data
- Order source attributionThe process of determining which channels, campaigns, or actions contributed to a conversion, helping you understand what influenced a visitor’s decision to take action.
This ensures your analytics dashboards reflect not just how many people converted, but also how much each one spent. That’s the only way to calculate true AOV per campaign, per channel, or even per audience segment.
Conversion Bridge integrates with 56 WordPress plugins and delivers purchase data to 16 analytics platforms and 8 ad platforms—so you always have accurate, complete, and actionable AOV insights.
Why AOV Is Especially Important for WordPress Sites
Many WordPress websites serve niche audiences, sell digital products, or offer customized services—meaning transaction values can vary significantly.
Tracking AOV helps:
- Service businesses assess whether clients tend to choose premium vs. base packages
- Online course creators understand if users buy single courses or full bundles
- Ecommerce stores test the impact of upsells, cross-sells, or shipping thresholds
- Agencies report more meaningfully to clients by showing quality of orders—not just quantity
WordPress gives you control over every part of the customer experience. AOV helps you see how that experience translates into revenue.
How to Strategically Influence AOV
Increasing AOV is often more profitable than trying to increase traffic. You can raise your AOV by:
- Offering product bundles or kits
- Using tiered pricing or volume discounts
- Adding relevant upsells or order bumps
- Setting free shipping thresholds (e.g., “Free shipping on orders over $75”)
- Recommending add-ons during checkout
The key is to make higher-value purchases more attractive or convenient. And once those changes are live, Conversion Bridge ensures the results are tracked precisely, so you can see what’s working.
Frequently Asked Questions
Absolutely—and this can drastically affect profitability. One campaign may attract high-value buyers, while another generates low-spending customers. AOV helps reveal the difference.
It depends. Discounts may lower AOV per order, but if they increase total order volume or attract higher-spending customers overall, they could still increase total revenue. Always test and track.
It’s worth monitoring monthly at minimum. But if you're running multiple campaigns, product launches, or seasonal offers, reviewing AOV weekly or per campaign helps you spot shifts early.
Average Order Value isn't just a metric—it's a lens into the quality of your conversions and the behavior of your customers. Whether you run a WordPress store, sell digital services, or operate a niche subscription site, AOV can highlight where your revenue is really coming from—and how to increase it.
By using Conversion Bridge to send detailed order data to your analytics and ad platforms, you gain the visibility you need to measure AOV accurately and optimize your campaigns based on revenue—not just clicks or conversions.