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How to track all phone links

Every phone number on your website should be linked using the “tel:” protocol. This allows the phone number to be clicked and initiate a call on supported devices. This is especially useful for the modern mobile-first world of the web.

Someone clicking to call you is just as important as filling out a contact form so it’s important to track these events. Conversion Bridge makes it very easy to do so using the Custom Events feature.

To track all phone links on your site:

  • Go to Settings > Conversion Bridge > Custom Events > Add Custom Event
  • Set Event Type to Click
  • Set CSS Selector to a[href^=”tel:”]
  • (Optionally) Enter a label and value
  • Select which page or Entire site for the tracking to be included

Here is what it should look like when you’re done:

Phone number click tracking settings in Conversion Bridge

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