Meta Ads

Getting Your Meta Pixel ID

Follow the steps provided by Meta to create a new Pixel. Once done, you only need to provide the Pixel or Dataset ID that was created.

To find the ID, go to the Data Sources tab within the Events Manager of Meta Business. Then click on the name of the data source you want to use. You can find the ID listed in multiple locations throughout the page as highlighted in the screenshot below that you can copy and paste into the Conversion Bridge settings.

Getting Access Token for API based tracking

By default Conversion Bridge always uses JavaScript based tracking for all platforms, including Meta. However, you can optionally enable API based tracking which allows for more accurate tracking as it can get around browser-based ad blockers.

To get started, you need to get an Access Token from Meta.

• Go to the Meta Events Manager
• Be sure to select the proper account
• Click on “Data Sources”
• Select your preferred Data Source/Pixel setup
• Click on “Settings”
• Scroll to Conversions API and click “Generate access token”
• Copy and paste this into your Conversion Bridge settings