How to send custom form data with conversion events

It is possible to include specific form data submitted by users with your conversion events for specific form integrations into your analytics platforms.

Not every plugin is currently supported due to the plugin's technical limitations, but most are. Please refer to each form plugin's respective documentation on how it works specifically within their UI.

Every platform has specific requirements for how data should be sent. Allowing you to have direct control over what gets sent means you are taking on the responsibility of doing so properly to best work with your integrated platforms. So please take the following into strong consideration:

Sending personally identifiable information

When sending data, it is important to understand what you are sending to your analytics or ad platforms. No analytics platforms want personally identifiable information while ad platforms do.

If you are sending personally identifiable information, it is important to set your key to start with an underscore "_". This is how Conversion Bridge identifies personally identifiable information and will filter it out when sending the conversion events to analytics platforms while allowing it to be sent to ad platforms. For example, if you were to send an address you would want to set the key to be "_address".

Predetermined key names

Since each platform wants to receive information in their own specific way, Conversion Bridge has predetermined key names that you should use:

• _first_name: First name
• _last_name: Last name
• _email: Email (recommended minimum to include)

Conversion Bridge will recognize these special keys as enhanced conversion data and transform them into the necessary format for each of your integrated platforms.

Most of the form integrations already have existing options to simply select these fields and is the exact same as using one of these custom fields.

You are responsible for ensuring you properly indicate personally identifiable information and not doing so could violate the Terms of Use of your analytics platform.